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Eric Anderson

Eric Anderson

Eric brings two decades of experience as a marketing strategist for B2B, education/training, travel/hospitality, and consumer brands. He spent the first half of his career as a partner in a digital agency with a focus on helping companies make the transition to integrated digital selling and developing the digital go-to-market strategies for brands like Columbia Sportswear, Wells Fargo, Blue Cross, and Kindercare. The second half of his career has been spent with PE-led or growth equity-led businesses in the education and travel sectors, first as COO of student travel provider Ambassadors Group, then as SVP of Marketing with industrial training provider TPC, and most recently with K12 e-learning provider Scientific Learning. Eric is the author of Social Media Marketing: Game Theory and the Emergence of Collaboration, published by Springer. He holds a PhD ABD in Cultural Theory. Eric is an avid traveler, lousy fly fisherman, skilled bourbon drinker, and decidedly bleak photographer.